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WordPress professional: An interview with SEOPress’ CEO Benjamin Denis

For the second article in our WordPress Professional series, we decided to interview Benjamin Denis, creator of the SEOPress, one of the best SEO Plugin for WordPress.

How long have you been working with WordPress?

I’ve been using this CMS for the last 12 years. From what I can remember, I started with the version 2.3 of WordPress. It was for a computer tutorial website that no longer exists today.

How do you think WordPress will evolve in the upcoming years?

Once a simple blogging tool, then a real Content Management System, WordPress is now becoming a real framework from developers thanks to its new editor.

The acquisition of Zero BS CRM a few months ago by Automattic confirms this trend.

What are your main challenges with SEOPress?

My two main challenges are linked with the creation and expansion of the company.


I want to structure SEOPress to take it to the next level. It means that I’ve to delegate as many tasks as possible, which requires learning how to delegate and trust others people.


I also want to provide a quality and functional product on the largest number of configurations while facilitating the technical implementation of SEO optimizations. Customer satisfaction is always the top priority.

What do you expect when it come to monitoring for WordPress?

Be alerted before problems occur and prevent risks as often as possible. I’m an entrepreneur and anticipation is the key to success in business. Yeah, anticipation if the keyword! I want my monitoring solution to help me resolving issues before they happen. And it’s even more critical with my e-commerce websites.

Do you monitor the performance of your WordPress website?

Of course I do! Who likes to wait in a queue? No one does. On the internet, it’s the same thing. The faster your site is, the more you increase your chances of converting your visitors into customers. It is essential to monitor this key point on a daily basis, and WP Umbrella is ideal for that!

It’s certainly not just WordPress in your life, what else do you like to do ?!

Sailing in the bay of Hendaye, eating good food at Miremont in Biarritz and travelling (even if it’s a bit complicated these days)!

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