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Our values, our vision


Thomas Edison

When we both quitted our well-paid jobs to create WP Umbrella, we had no certainty. Would it become a well-known and successful company? Would we even earn a living from it? That we didn’t know.

What we had the conviction of, was that we wanted to build a company around values. Even if we have known each other for two decades, it was important to make sure that we had the same values and the same vision for this project.

Where do we want to be in 2 years ? in 5 ? How to grow ? Who to hire first ? How to go there? There are so many questions that you need to answer with your associate(s) when you create a company. We’ve have wrapped up in this article these hours of questioning. So, if you consider applying for a job, buying a license or if you are just curious about us, you will find below some answers.

Our vision – Where do we want to go

We will go straight to the point: we want to make WP Umbrella the best tool to manage, maintain and monitor WordPress websites. That’s it.

Our public roadmap can be found here:

Our execution – How do we want to go there

Just what our customers need – nothing more, nothing less

We believe that your needs should be at the core of what we do – And nothing else. This means, that we will never start to develop something that our premium users didn’t ask for. This also means, that we will beta-test with our premium users all our features before releasing them.

For us, being customer-centric is no bullshit. Even if we love our product, we are building it for YOU. And we should never forget it.

Perfectly Executed – Easy-to-use and easy to understand

We worked in global firms and we HATE white elephants and paper work. All what we design and code have to be perfectly executed. This is almost a mantra. We put so much effort to make sure that all the information we provide you with are necessary (nothing more, nothing less) and brings you added value.

All what we develop have to be understandable at sight.

Time-saving or nothing

Time is all. Before developing something, we always ask ourselves: how is this feature going to save our customer’s time? If the answer is “we don’t know”, then we trigger a new brainstorm or will kill the feature.

In 2020, a digital tool that is not time-saving is not worth-it.

Reliability & high quality support

We only deliver what we are capable of. No bullshit. Our features are carefully developed and we never release something that we are not able to manage.

We firmly believe that nothing can be achieve without trust. Shall you experience an issue with our tools, we commit to provide you with an amazing support and customer experience. Period.

Our convictions – The thing that we will never neglect, regardless of the circumstances


We truly are entrepreneurs and we worship freedom. We hire entrepreneurs and we are working for and with entrepreneurs. We believe in the capacity of people to achieve great things by themselves, freely.

Agility & Iteration

We believe that almost every issue can be fixed with agility and iterations. Rome wasn’t built in a day. The only way not to do errors, is to do nothing. We thus encourage the right to error and we are of the opinion that small steps can lead to big results.

Kindness & Benevolence

Last but least, we have the deep convictions that nothing great can be achieve without dialogue, trust, kindness and benevolence. This is reflected in the way we communicate among us, but also with our customers.