Founded in 2019, Codeplay has carved a niche in delivering customized digital solutions to a broad range of clients. Recently, the company made a significant operational change by switching from ManageWP to WP Umbrella, a move driven by the need for GDPR-compliant WordPress management. This transition highlights Codeplay’s focus on more efficient, secure website management. In this use case, we explore the reasons behind this decision from the perspective of Phil Büchler, Codeplay’s CTO.
- Year of creation: 2019
- Location: Zurich, Switzerland
- Number of employee: 4
- Number of websites made: about 150
- Number of websites managed: 60
Founded in 2019, Codeplay specializes in developing innovative and efficient digital solutions for businesses of varying sizes. With over 20 years of experience, the team crafts tailored solutions to achieve client objectives. Codeplay prides itself on its ability to create both fully customized websites and framework-based designs, focusing greatly on creative design and content creation. Our expertise extends to websites for corporates, e-commerce projects with marketing automation, and visualizing content with our fundamental knowledge in these areas. The agency also possesses extensive expertise in SEO, SEA, and marketing automation and has successfully carried out extensive web projects for various clients.
What’s your role in the company?
As the CTO and Partner at Codeplay, my role extends beyond the realms of web development, SEO, SEA, and marketing automation. I am also responsible for managing our server infrastructure, utilizing cloud solutions based in Switzerland. This includes moving most of our clients’ websites from regular hosting products to our high-performance environment, ensuring robust and secure hosting, optimizing server performance, and guaranteeing compliance with strict data protection regulations in Switzerland. My commitment is to implement cutting-edge technologies and strategies in all these areas to enhance the overall quality and efficiency of our projects, thereby improving our clients’ digital presence and ensuring their data security.
Why did you start using WP Umbrella? What support challenges were you trying to overcome?
We started using WP Umbrella to manage our WordPress websites centrally with a GDPR-compliant solution based in Europe. The aim was to address challenges in efficiently managing multiple websites and ensuring their compliance with European data protection standards.
What are the benefits of having WP Umbrella as your WordPress management tool?
WP Umbrella serves as a comprehensive monitoring and management tool, offering significant benefits like real-time notifications, security monitoring, and performance insights. This enhances our ability to respond promptly to issues and optimize our websites for better performance and security.
Why did you leave ManageWP for WP Umbrella? Has WP Umbrella allowed you to leave other tools (like backup plugin, monitoring solutions, etc).
We switched from ManageWP to WP Umbrella due to its European base and favorable cost-benefit ratio. WP Umbrella’s comprehensive features have allowed us to streamline our toolset, reducing our reliance on other plugins and monitoring solutions.
How was your experience with the migration service of WP Umbrella? How easy was it to transition from ManageWP to WP Umbrella?
The migration process from ManageWP to WP Umbrella was seamless, thanks to WP Umbrella’s excellent migration service. The transition was made easy by the professional and efficient support from the WP Umbrella team.
How does WP Umbrella fit into the rest of your WordPress stack? What tools or plugins do you also use?
WP Umbrella integrates smoothly into our WordPress stack, complementing our use of SpinupWP for managing websites hosted in Switzerland. This combination provides a robust and efficient management system for our web presence.
What do you think is the biggest benefit of WP Umbrella?
The biggest benefit of WP Umbrella is its all-encompassing monitoring and management capability. Its features like real-time alerts, security monitoring, and performance tracking significantly contribute to enhancing the security and efficiency of our WordPress websites.
Are there any opportunities you’re excited to unlock with WP Umbrella in the future?
I’m excited about the potential for deeper integration of AI and machine learning capabilities with WP Umbrella in the future. This could offer predictive analytics for website performance and user engagement, enabling us to proactively optimize our clients’ websites. Additionally, I look forward to advancements in automation for routine tasks, which would further streamline our workflow and enhance our efficiency. The possibility of integrating more advanced security features to protect against emerging cyber threats is also something we eagerly anticipate.
What advice would you give to others considering using WP Umbrella?
When we first integrated WP Umbrella into our workflow, one of the immediate benefits we noticed was in its centralized update feature. This alone saved our team countless hours, allowing us to shift our focus from routine site maintenance to more creative and strategic tasks. My advice for others is to look beyond the basic features of WP Umbrella and explore how its deeper functionalities can streamline your team’s operations. This not only frees up valuable time but also opens up opportunities for more innovative and impactful projects, enhancing overall productivity and client satisfaction.