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How Seahawk Media Slashed Website Maintenance Time by 80%

The WP Umbrella Team

Running a WordPress agency isn’t easy. It’s a balancing act between technical expertise, client management, and—most importantly—keeping client websites safe and running smoothly.

Seahawk Media knows this challenge all too well. 

Seahawk is a white-label WordPress web and dev pro service marketplace built for agencies, web hosts, and affiliates. They relied on ManageWP to manage their websites but were frustrated with its clunky interface, poor scalability, and limited real-time monitoring features. It made it hard for them to stay on top of things. 

Determined to find a better solution, Seahawk Media explored alternatives—and that’s when they discovered WP Umbrella.

Company Snapshot

Company Card:

  • Name: Seahawk Media
  • Established: 2018
  • Location: Boston, USA
  • Number of Employees: 70+
  • Number of Websites Created: 1000+
  • Websites Managed: 500+

Seahawk is a white-label WordPress web & dev pro service marketplace built specifically for agencies, web hosts, and affiliates. They are powering the WordPress maintenance services of WPBeginner, and they are part of the WPBeginner growth fund.

Ryan James, CEO and founder of Seahawk Media

WP Umbrella is ideal for web agencies, freelancers, and small-to-medium business owners who manage multiple WordPress sites. Its competitive pricing, intuitive user interface, and ease of management mean you spend less time on maintenance and more on growing your business — Ryan James, founder and CEO of Seahawk Media.

Metrics That Matter 

75%

Drop in time spent on routine tasks

80%

Reduction in weekly maintenance workload

The Invisible PHP and Speed Roadblocks

PHP errors lurk beneath the surface of WordPress sites. They are invisible until they cause catastrophic failures. In fact, statistically, more than 63% of WordPress users have encountered some form of PHP error.

Without proactive monitoring, these hidden issues silently drag down site speed, harm SEO rankings, and damage client trust.

For Seahawk, managing multiple client sites meant these invisible roadblocks multiplied across their portfolio. Each undetected PHP error or speed issue became a potential time bomb of customer complaints and last-minute fixes.

Also read: 8 reasons to switch from ManageWP to WP Umbrella

Reclaiming Lost Hours with WP Umbrella

Uptime monitoring with WP Umbrella

Time is the one resource you can’t get back. For website agencies, hours spent on maintenance are hours not spent on growth.

Before finding WP Umbrella, the Seahawk team was trapped in a cycle of manual scans, reactive fixes, and endless site-by-site checks. Each of their websites needed individual attention. It was a digital version of spinning plates.

“We were spending around 10-15 hours per week on maintenance and security tasks across all sites,” explains Ryan.

Those hours add up quickly. That’s nearly two full workdays every week, just making sure things didn’t break.

WP Umbrella changed everything with a single dashboard approach. Now, instead of jumping between sites to check critical errors, Seahawk monitors everything in one place. 

One specific incident involved a client site where outdated plugins and a vulnerable theme opened the door for unauthorized access attempts. WP Umbrella’s real-time alerts pinpointed the suspicious activity, allowing us to update and secure all affected components within a few hours, effectively neutralizing the threat with minimal downtime.

Now, regular backups happen on schedule to protect client data. The system watches all 31 internal Seahawk websites simultaneously, catching issues before they become problems. Proactive alerts have replaced after-the-fact fixes.

Reports That Tell the Full Story

WP Umbrella maintenance reports

Website maintenance is invisible work. When agencies do behind-the-scenes work like updating plugins or WordPress core, these critical activities remain hidden from clients who only see the end result.

Seahawk Media performed essential WordPress maintenance work daily, yet clients had no visibility into these efforts. 

WP Umbrella’s automated reporting system changed this dynamic completely. Now, Seahawk delivers clear, data-driven WordPress maintenance reports showcasing actual metrics: website uptime, security and plugin updates, performance improvements, and more.

Our biggest challenge was making invisible work visible. WP Umbrella’s detailed, automated reports have boosted transparency, giving clients clear insights into site performance and security.

These reports convert technical maintenance into tangible value any client can understand. It reinforced Seahawk’s commitment to maintaining their client’s digital assets. 

Most importantly, these detailed maintenance reports are generated automatically through WP Umbrella’s system. Seahawk doesn’t spend hours creating documentation; the platform does the work.

Shifting from Reactive to Proactive: Staying Ahead of Threats

WordPress sites face attacks every 22 minutes. That’s over 60 attacks per day targeting your clients’ websites while you’re busy handling other tasks.

Modern malware is smart. It changes during runtime to hide from manual scans. You think you’ve checked everything, but the threat is still there, waiting. Plus, manual security checks eat up your time and leave too much room for error. 

Your clients expect protection, not explanations about why their sites went down.

Before WP Umbrella, we primarily relied on standard security plugins, manual scans, and scheduled backups. This approach was largely reactive, meaning we would often only discover issues after they had already impacted the site.

This reactive approach is like driving while only looking in your rearview mirror. You only see threats after they’ve already hit you. By then, the damage is done—data is compromised, and you’re stuck with emergency repairs. 

WP Umbrella changed all that. 

Now the team gets instant alerts through email or Slack when vulnerabilities are detected. The system flags outdated PHP, expired SSL certificates, and even catches those easy-to-miss details like forgetting to untick the WordPress indexation box. 

For Seahawk, this shift from reactive to proactive security means that the team can confidently prevent issues before they affect site performance at all.

The Power of Unified Control

WP Umbrella unified dashboard

Managing multiple WordPress sites used to mean jumping between different dashboards and repeating the same tasks over and over. Each site became its own administrative island, multiplying work and increasing the risk of oversight.

With WP Umbrella’s bulk management features, Seahawk now handles updates across multiple internal sites with just a few clicks. What once took hours now happens in minutes.

Bulk management lets us update multiple sites in one go, slashing manual work and reducing error risks. This efficiency boost has significantly cut our maintenance time, letting us focus on strategic growth.

The backup system has become Seahawk’s digital insurance policy. When a client site faced a critical failure, the team restored it within minutes instead of hours. The downtime was minimal, and client data remained intact.

This unified approach has transformed how Seahawk operates. Client sites are no longer separate maintenance challenges but part of a streamlined system that preserves both security and sanity.

Implementing WP Umbrella has been a game-changer for scaling my business. The automated maintenance, real-time monitoring, and unified dashboard allow me to efficiently manage more sites without increasing overhead. This streamlined approach frees up valuable time, letting me focus on growing my client base and delivering better service.