At Liven Studio, we have a few fundamental principles :
Below is our privacy policy about personal data, which incorporates these goals.
Updated on January 9, 2023
Before using the website www.wp-umbrella.com and the application https://app.wp-umbrella.com/ please be aware of and accept this policy. This document informs you of the processing carried out by our company LIVEN STUDIO as the data controller on your personal data.
LIVEN STUDIO commits to taking appropriate measures to ensure the protection and confidentiality of the personal data it processes, in compliance with the provisions of Law No. 78-17 of January 6, 1978 (known as the “Data Protection Act” or “LIL”) and the General Data Protection Regulation (“GDPR”) No. 2016/679.
This policy applies to internet users who browse our site (“Site”) as well as to users (clients or not) of our WP Umbrella application (hereafter referred to as the “Application” or “WP UMBRELLA”).
The data controller, as defined by the GDPR, is the person who determines the means and purposes of the processing. Our company LIVEN STUDIO is the data controller. LIVEN STUDIO is a simplified joint-stock company with a capital of 2353 euros, registered in the Lyon Trade and Companies Register under SIRET number 901 423 434, with its registered office located at 4 rue de République, 69001 Lyon. To consult the processing carried out by LIVEN STUDIO in its capacity as a subcontractor, please refer to our subcontracting agreement.
The purpose of processing corresponds to the objective pursued by the data controller. As a data co
The purpose of data processing corresponds to the objective pursued by the data controller. As a data controller, we commit to only process personal data for specific and legitimate purposes based on legal grounds.
| No. | PURPOSES (Why we use the data) | LEGAL BASES (What authorizes us to process data) |
|---|---|---|
| 1 | Technical management of the Application: maintenance, hosting, security, and user account management (creation, update, deletion). | Legitimate interest, Acceptance of the Terms of Use (user contract), Execution of pre-contractual measures |
| 2 | Customer management: order tracking, payments, renewals, pre-subscription exchanges, support service. | Customer Terms and Conditions (client contract) |
| 3 | Customer loyalty and commercial prospecting (retaining users who are customers – convincing registered users who are not yet customers to become one – finding potential future users – following up on contacts after events) | Legitimate interest |
| 4 | Measuring Application satisfaction (collecting feedback to test, optimize, improve). | Legitimate interest |
| 5 | Management of the wp-umbrella.com website: technical management (hosting, maintenance, security), support requests via contact form, partner/team referencing, customer testimonials, newsletter subscriptions (blog), audience measurement trackers. | Legitimate interest, Consent for referencing partners/teams and publishing customer testimonials |
| 6 | Management of the affiliate program (tracking affiliates and commission payments) | Affiliate contract |
We commit to processing strictly only the personal data necessary for the purposes outlined above.
| No. | PURPOSES | TYPE OF PERSONAL DATA |
|---|---|---|
| 1 | Technical management of the Application | User account data: email, first name, last name – API key (Login possible via Google and Github accounts), Connection data: IP addresses, logs, terminal identifiers, connection identifiers |
| 2 | Customer management | Customer data: account data (first name, last name, email), Order-related data (billing address, company name, order date, credit card, renewal date, payment, exchanges) |
| 3 | Customer loyalty and commercial prospecting | Clients, users, prospects: first name, last name, email, country |
| 4 | Measuring Application satisfaction | Customer data: name, first name, gravatar, email, last login date, OS, vote, comments |
| 5 | Management of www.wp-umbrella.com | – Connection data: IP addresses, logs, terminal identifiers, browser logs, contact form data: name, first name, email, message, need, Data of referenced individuals and customers providing testimonials: name, first name, photo, position, testimonials, Email for newsletter subscribers, Audience measurement tracker data is anonymized |
| 6 | Management of the affiliate program | Affiliate identity data, Affiliate-related data: referred customers, commission amounts |
We commit to retaining personal data only for the time necessary for their processing and then deleting them once they are no longer needed for the purposes outlined above.
| No. | PURPOSES | DATA RETENTION PERIODS |
|---|---|---|
| 1 | Technical management of the Application | User account data is retained as long as the user account is active. In the event of 3 years of inactivity (non-client), an email is sent to the user regarding the status of their account. With a positive response, the processed data will be retained for a new period of 3 years. In the absence of a positive and explicit response, the processed data will be deleted or anonymized. Connection data is retained only for the time necessary for the technical operation. |
| 2 | Customer management | As long as the client subscription continues, then for 10 years. Support service exchanges are retained for 2 years after the last ticket is closed. |
| 3 | Customer loyalty and commercial prospecting | – Customer loyalty is maintained throughout the contractual relationship, then for 3 years from the end of the contract (consent is required afterward) – Commercial prospecting is carried out for 3 years from the collection. |
| 4 | Measuring Application satisfaction | 10 years from the user’s comment |
| 5 | Management of the website www.wp-umbrella.com | – Connection data is retained only for the time necessary for the technical operation (a few weeks or months maximum). – Contact form data is retained for 2 years from the last contact. – Data of referenced individuals and customers providing testimonials are retained for 5 years from publication. – Email of newsletter subscribers is retained for 3 years from the last contact or click from the person. At the end of this period, the person is contacted to determine if they wish to continue receiving the newsletter. With a positive response, the processed data will be retained for a new period of 3 years. In the absence of a positive and explicit response, the processed data will be deleted or anonymized. |
| Management of the affiliate program | 10 years from the end of the affiliation contract. |
The collected data are mandatory for fulfilling the processing purposes.
LIVEN STUDIO collects Data directly from the concerned individual, except for satisfaction measurement and the affiliate program, where some data are collected using third-party tools.
The personal data collected are intended for the use of LIVEN STUDIO. However, they may be transmitted to our service providers/suppliers who participate as processors in the management of the WP UMBRELLA Website and Application, such as the Application host (Scaleway) and the online payment service provider Stripe. We ensure that our processors commit to complying with the GDPR. The list of our processors is available upon request (support@wp-umbrella.com). LIVEN STUDIO may disclose personal data to competent authorities in operations aimed at combating any criminally punishable activity.
We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk. We take steps to ensure that any natural person acting under our authority or that of our processors, who has access to personal data, does not process them except on instructions from the data controller, unless obliged to do so.
We may, through our processors, transfer personal data outside the European Union. This is the case, for example, for the hosting of the Website (Kinsta) and payments for WP Umbrella subscriptions (Stripe). LIVEN STUDIO commits not to transfer personal data outside the European Union without having provided, prior to the transfer, appropriate guarantees as defined by the GDPR.
LIVEN STUDIO does not engage in fully automated decision-making.
The individual concerned by processing may define directives concerning the storage, erasure, and communication of their personal data after death. These directives can be general or specific. The individual concerned by processing also has the right to access, object, rectify, delete, and, under certain conditions, port their personal data. The individual has the right to withdraw their consent at any time if consent constitutes the legal basis of the processing. The request must indicate the first and last name, email or postal address of the concerned individual, and be signed and accompanied by a valid identity document. For any questions, you can contact us at support@wp-umbrella.com or at the following address: 4 rue de République 69001 Lyon
The individual concerned by processing has the right to lodge a complaint with the French supervisory authority (CNIL): https://www.cnil.fr/fr/webform/adresser-une-plainte.
Updated on January 9, 2023
In the context of using the WP UMBRELLA solution (hereinafter referred to as the “Solution” or “WP UMBRELLA Solution”), the company LIVEN STUDIO may carry out the processing of personal data as a processor on behalf of its users (hereinafter “Users”): freelance developers or web agencies working on WordPress sites.
Under this data processing agreement, the User entrusts LIVEN STUDIO with the processing of personal data. In this context, the User acts as the data controller with respect to LIVEN STUDIO, which in turn acts as a processor.
This agreement is made in accordance with the provisions of Law No. 78-17 of January 6, 1978 (known as “Data Protection Act” or “LIL”) and the General Data Protection Regulation (“GDPR”) No. 2016/679. Each party undertakes to comply with the obligations incumbent upon them under this regulation and this agreement.
This agreement aims to define the conditions under which LIVEN STUDIO, in its capacity as a processor, carries out the processing of personal data on behalf of the User, who is the data controller. To consult the processing carried out by LIVEN STUDIO as a data controller, the User is invited to refer to the Privacy Policy.
Personal Data: Refers to any information relating to an identified or identifiable person. A person who can be identified, directly or indirectly, in particular by reference to an identifier or one or more specific elements unique to their identity, is deemed identifiable.
Regulation: Refers to the applicable regulations for the Parties on the date of the considered Processing, in particular, Law No. 78-17 of January 6, 1978 (known as “Data Protection Act” or “LIL”) and the General Data Protection Regulation (“GDPR”) 2016/679 of the European Parliament and of the Council of April 27, 2016.
Processing: Refers to any operation or set of operations carried out on Personal Data, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, as well as locking, erasing, or destruction, regardless of whether this operation is carried out automatically or not.
Data Controller: Refers to the Party who, alone or jointly, determines the purposes and means of a Processing. In the context of this agreement, and with respect to LIVEN STUDIO, the data controller is the User.
Processor: Refers to any natural or legal person who processes Personal Data on behalf of the Data Controller. In the context of this agreement, the Processor with respect to the User is LIVEN STUDIO.
Data Subject(s): Refers to any natural person whose Personal Data may be subject to Processing by the Processor under this agreement.
In the context of using the WP UMBRELLA Solution, LIVEN STUDIO performs processing of personal data of the User’s end client(s), as well as individuals interacting with the WordPress site(s) of these end client(s). The User entrusts LIVEN STUDIO with “cascading” subcontracting activities on personal data, on behalf of their end client(s). The User, as a Data Controller with respect to LIVEN STUDIO and as a processor with respect to their end client(s), commits to complying with all obligations incumbent upon them under the Regulation. In particular, the User declares to have informed and signed a written data processing agreement in accordance with Article 28 of the GDPR, with their end client(s), expressly authorizing them to use the WP UMBRELLA Solution, install the WP UMBRELLA plugin on their WordPress site(s) and perform the personal data Processing described below, under the conditions defined in this agreement. The User undertakes that the data processing agreement to be concluded between them and their end client(s) reflects the personal data processing described below in Article 4 and complies with the conditions defined in this agreement.
The User’s instructions according to which LIVEN STUDIO must carry out the Data Processing are those set out in this agreement. Any modification of the agreement must be established in the form of a written amendment signed by both Parties.
The processing may have the following purposes:
The Processing instructions may include the following:
The Processing may consist of: Consultation, structuring, exporting, preservation, transmission, dissemination, deletion
The Data Subjects may be:
The types of Data processed may be:
The User ensures that no sensitive data is processed under this agreement.
If the User is a client of LIVEN STUDIO, i.e., they have subscribed to a paid subscription: the saved data (backups) are deleted after 100 days (however, they are only available to the User for 50 days). They are also deleted if the User removes the project linked to the backup. Maintenance reports are retained for a duration corresponding to the length of the paid subscription to WP UMBRELLA + 90 days.
If the User does not subscribe to the paid WP UMBRELLA subscription upon the expiration of their 14-day free trial from the creation of their account: backups and management reports are deleted 90 days after the end of the free trial period or upon deletion by the User of the project linked to the backup.
Data processed in the context of cleaning databases (spam) are deleted at the User’s request.
The User acknowledges that the obligations of LIVEN STUDIO enable them to fully satisfy their obligations under the Regulation. LIVEN STUDIO, in its capacity as a processor, commits to processing Data only on documented instructions from the User.
LIVEN STUDIO undertakes not to transfer the Data outside of the European Union without having provided, prior to the transfer, appropriate safeguards as defined by the Regulation. To this end, the Parties agree that the transfer of Data may be governed by LIVEN STUDIO’s acceptance of the European Commission’s Standard Contractual Clauses – module 3 (transfer from processor to processor). The User authorizes LIVEN STUDIO to transfer the Data processed by LIVEN STUDIO.
Furthermore, LIVEN STUDIO commits to:
In the context of the points mentioned above, the User undertakes to formulate their requests within sufficient time to allow LIVEN STUDIO to respond without disrupting its activity or having to work urgently, except for compelling reasons beyond the control of the User. The services referred to in this article will be provided by LIVEN STUDIO at no additional cost, without prejudice to any additional requests from the User, which will be billed according to a quote previously validated by the User, except in urgent cases (in which case the services will be provided at the current rate of LIVEN STUDIO on the day of the request).
Furthermore, in accordance with Article 30.2 of the GDPR, LIVEN STUDIO will keep a register of processing activities carried out on behalf of the User. In this context, LIVEN STUDIO must record the contact details of the person in charge of issues related to the protection of personal data or, where applicable, the Data Protection Officer (DPO) of the User, if the User communicates this information.
The User is informed that the GDPR representative designated by LIVEN STUDIO is: Mr. Aurelio Volle, legal representative of LIVEN STUDIO. He can be reached by email: support@wp-umbrella.com.
This agreement will enter into force on the date of creation of the User’s account on the WP UMBRELLA Solution. It will remain in force as long as LIVEN STUDIO performs Processing entrusted by the User under the Terms of Use and the present agreement.
