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Define your WordPress care offer

This section will help you define your new WordPress care service in 5 steps:

  1. 1 Define 2 WordPress care packages
  2. 2 Define the pricing strategy
  3. 3 Clarify what's not included
  4. 4 Prepare documentation
  5. 5 Update your checkout and billing process
Step 1

Define 2 WordPress care packages

  • Name the packages intuitively
  • Decide what's included in each package
  • Write an "Ideal for" description to help customers relate and ease their decision-making process

Example

WordPress care plan comparison: Essential Care vs Pro Care
Plan Essential Care Pro Care
What's included?
  • Site audit
  • Regular updates
  • Multiple daily site backups
  • Security monitoring
  • Uptime monitoring
  • Monthly reports
  • Everything in Essential Care
  • + Performance monitoring
  • + Hourly backups
  • + Proactive vulnerability patching
  • + Database cleanup
  • + Priority support
Ideal for Static small business sites and blogs that require standard ongoing maintenance. Websites where downtime, slow performance or security incidents have financial or reputation impact.
Pricing €9.99 €29.99
Step 2

Define pricing strategy

  • First package: Price it at 80–150% of your basic WordPress hosting plan. This is your entry point. It should feel like a small cost to protect a big investment.
  • Second package: Price it 50–150% higher than the first package. The difference should cover the extra services like vulnerability patching, hourly backups, and priority support.

Optional

  • Decide if you want to bundle care plans with hosting for new customers.
  • Consider if introductory pricing makes sense (year-one discounts or trial periods).
  • Offer annual discount for care plans.
Step 3

Clarify what's not included

Care plans do NOT include services like:

  • Development work
  • Redesign
  • Editing or creating new content
  • Adding products to an e-commerce site

This prevents misunderstandings down the line, for both your customers and your team.

Step 4

Prepare documentation

Create internal documentation clarifying:

  • Care plan scope and what are the support boundaries
  • How to onboard a new website/client (Checklist available in the next section of this guide)
  • How to escalate a problem

This ensures consistent delivery across your team.

Step 5

Update your checkout and billing process

  • Prepare the service agreement template
  • Update the checkout process on your website
  • Configure care plan subscriptions in your billing system (such as Stripe, PayPal)
  • Enable plan upgrades/downgrades
  • Verify auto-renewal notifications are sent for care plan subscriptions

Next: Operations

Set up and automate delivery

Set up WP Umbrella, define your onboarding workflow, and automate your maintenance process.

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  • All your customer sites managed from one dashboard
  • Updates, backups, and monitoring running automatically
  • White-label reports branded for your company
  • Expert onboarding support from our team
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