Define your WordPress care offer

• Mark as done Name the packages intuitively
• Mark as done Decide what's included in each package
• Mark as done Write an "Ideal for" description to help customers relate and ease their decision-making process

• Mark as done First package: Price it at 80–150% of your basic WordPress hosting plan. This is your entry point. It should feel like a small cost to protect a big investment.
• Mark as done Second package: Price it 50–150% higher than the first package. The difference should cover the extra services like vulnerability patching, hourly backups, and priority support.

Care plans do NOT include services like:

• Development work
• Redesign
• Editing or creating new content
• Adding products to an e-commerce site

This prevents misunderstandings down the line, for both your customers and your team.

Create internal documentation clarifying:

• Mark as done Care plan scope and what are the support boundaries
• Mark as done How to onboard a new website/client (Checklist available in the next section of this guide)
• Mark as done How to escalate a problem

This ensures consistent delivery across your team.

• Mark as done Prepare the service agreement template
• Mark as done Update the checkout process on your website
• Mark as done Configure care plan subscriptions in your billing system (such as Stripe, PayPal)
• Mark as done Enable plan upgrades/downgrades
• Mark as done Verify auto-renewal notifications are sent for care plan subscriptions