This section will help you inform your existing and potential new clients about your new service in four steps:
Your care plan needs its own page. Here's a proven structure with example copy you can adapt:
Hero section
Our WordPress experts make sure your site is secure, updated, and performing at its best, without you lifting a finger.
Problem explainer: why websites need ongoing care
Launching a website is only the beginning. WordPress sites require regular updates, security checks, and monitoring to keep running smoothly.
Without proper maintenance:
Our WordPress Care Plans take care of this for you, automatically and continuously.
Solution intro: what care plans do
Your website represents an investment in your business, brand, or project. WordPress maintenance ensures that investment continues to deliver value by:
What's included in WordPress Care
Our care plans keep your site safe, fast, and reliable, while freeing you from technical headaches.
Package comparison table
| Plan | Essential Care | Pro Care |
|---|---|---|
| What's included? |
|
|
| Ideal for | Static small business sites and blogs that require standard ongoing maintenance. | Websites where downtime, slow performance or security incidents have financial or reputation impact. |
| Pricing | €9.99 | €29.99 |
How it works
Why choose us
When you add a care plan for a website hosted with us, you get:
FAQs
Do I need a care plan if my site is already hosted with you?
Hosting keeps your website online, but maintenance ensures it stays secure, updated, and functioning correctly.
Can I cancel anytime?
Yes. Care plans can be canceled at any time, not impacting your hosting plan.
Do I need technical knowledge?
No. Everything is handled by our automated systems and support team.
What is not included in a care plan?
Adding new web pages, website redesign, content updates, and similar.
How do I know if my website needs a care plan?
Regular maintenance is crucial for all WordPress and WooCommerce sites. It's especially needed for sites where downtime, slow performance, or security issues would impact your revenue or reputation.
Final call to action
Choose a WordPress Care Plan and let us handle the ongoing maintenance for you.
Tip: add trust indicators
To increase credibility, include trust indicators on your landing page, such as:
Why these matter
Blog articles help with SEO and attract organic traffic from people already searching for solutions. But more importantly, they support the sales funnel by providing educational content that your team can share with potential customers who want to self-educate before deciding to convert.
Why these matter
Today people look at social media to see if a company is legit. If they can't find you, they might not trust you. Posting tips, advice and educational content is a low-pressure way to show expertise and build trust with your audience.
Existing customers are the easiest audience to convert.
Example outreach
"We detected 6 outdated plugins on your site. Outdated plugins can make your site vulnerable to hacks. Would you like help updating them?"
Even with clear instructions, many customers would choose the care plan because the process can feel too complex, risky or time-consuming. But offering the DIY guidance shows you're genuinely trying to help instead of upselling.
How a single support ticket becomes a care plan conversion.
Customer reports WordPress issue
Support investigates and explains options
Customer proceeds on their own?
Yes
Support follows up after 1 week
Issue solved?
Yes
Process ends
No
See right
No
Offer WordPress care packages
Warm leads passed to sales/support
Soft, no-pressure selling
Convert qualified leads
Trusted by 60,000+ sites
Start with a pilot group of sites, or onboard your full portfolio.
