2026 Edition
- 00 Start here How to use this book How the book is organized
- 01 Part I Foundations Why care plans are the most valuable thing you sell
- 02 Part II Build the offer Designing your tiers and pricing
- 03 Part III Sell it Proposals and contracts that win and protect
- 04 Part IV Deliver Client onboarding and running the operation
- 05 Part V Protect Spot, handle and survive difficult clients
- 06 Part VI Grow & hand off Adding services and exiting cleanly
- R Closing References A last word: the work that compounds