How Anwert Scaled Maintenance and Strengthened Client Trust with WP Umbrella

WordPress agencies that manage multiple client websites know the pain of manual backend work, which can eat up hours every month. And when that work isn’t communicated, clients rarely notice it’s being done at all. Maintenance turns into an invisible service, easily taken for granted.

That was the situation for Anwert, a Vienna-based full-service digital agency. Founded in 2016 by Thomas Dori, the team manages around 50 websites while also delivering strategy, design, and development projects. They knew maintenance mattered, but the process wasn’t efficient, and the value wasn’t visible to clients.

Company Snapshot

Metrics That Matter 

Maintenance was time-consuming and went unnoticed

Before WP Umbrella, keeping up with routine maintenance was slow and fragmented. Every task meant logging into each site, manually checking for updates, pushing backups, and monitoring uptime. It was tedious work that pulled focus away from client projects.

But the real problem wasn’t just the time it took; it was that clients didn’t see it happening.

We wasted time logging in everywhere and checking for updates. We also didn’t communicate that we were doing all that important work.

Clients had no idea how much effort went into keeping their sites running smoothly. Without a way to show the work, it often went unnoticed.

Why WP Umbrella?

Great UX, fantastic marketing, outstanding team.

When Anwert started looking for a better tool, they weren’t just comparing features. What stood out immediately was the overall experience. Thomas was impressed by the combination of clarity, ease of use, and a product that felt like it was built by people who understood agency pain points.

And the dashboard made the biggest impression.

Having an overview and seeing that everything is green is the greatest feeling.

That shift alone made the process feel lighter. With all their client sites in one place, Anwert could check statuses in seconds and know exactly where things stood.

A faster workflow and happier clients

Happier customers who actually rave about how cool the monthly reports are.

For Thomas, that became more common once they switched to WP Umbrella.

They used to update client sites once a month at best. Now they deploy updates at least once a week, and still save hours each month. That time goes back into client work instead of routine checks.

And because clients now receive regular maintenance reports, the value of the work is no longer hidden in the background. It shows up clearly, month after month.

Earning confidence through proactive monitoring

There was one incident that demonstrated just how useful the monitoring could be.

A client’s site went offline unexpectedly. Anwert didn’t host the site, but WP Umbrella still picked up the issue right away. By the time the client’s IT department realized something was wrong, Thomas and his team had already flagged it.

Knowing that sites are down that we don’t host and knowing it before the client’s IT department really impressed them.

Catching the outage early showed they were on top of things and, for the client, that kind of awareness stood out.

A tool that adds to their reputation

Beyond time savings and reporting, WP Umbrella also contributes to how Anwert’s services are perceived. 

The reports are great. But also, all the features, including external backups, just add to the reputation of our services.

Even if clients don’t mention every detail, that layer of reliability quietly shapes how they see the agency. Those details gradually strengthen trust and reinforce the value of ongoing maintenance.

Final thoughts from Anwert

Thomas regularly recommends WP Umbrella to other WordPress professionals.

I constantly recommend WP Umbrella. Like at the WP meetup in Vienna, where I held a talk.

For his team, it’s a tool that reduces manual work, adds structure to maintenance, makes reporting easier, and shows clients the work being done. It’s not something they have to think about every day, but it’s something they’re glad is there.