10 Must-Have WooCommerce Plugins for Agencies

WooCommerce is the go-to solution for building eCommerce stores with WordPress. It’s flexible, developer-friendly, and trusted by millions of businesses around the world.

But if you’ve ever built a store for a client, you know the core plugin only covers the basics. To create stores that are fast, scalable, and tailored to real business needs, you’ll need a few extra tools.

That’s where this list comes in. We’ve rounded up 10 must-have WooCommerce plugins that make life easier for agencies—whether you’re managing multiple projects, customizing stores at scale, or just trying to avoid yet another last-minute support ticket.

Also read: The Best WooCommerce Plugins to Edit in Bulk

10 Must-Have WooCommerce Plugins for Agencies

1. OptinMonster

OptinMonster is a lead generation plugin that integrates with WooCommerce. You can use it to reduce cart abandonment, grow your email list, increase pageviews, upsell or cross-sell products, and show targeted offers to specific visitor segments based on their behavior and characteristics. It comes with a built-in drag-and-drop campaign editor that lets you create popups, slide-ins, and other promotional campaigns to capture visitor information and increase sales. 

Key Features:

• Exit-Intent Popups: Show discounts or reminders just as someone’s about to leave the site—ideal for saving lost sales.
• Targeted Display Rules: Control who sees what based on location, time spent on a page, cart contents, device type, and more.
• A/B Testing & Analytics: Test different messages and layouts to see what actually gets clicks and conversions.
• Interactive Campaigns: Use features like spin-the-wheel or countdown timers to make offers feel urgent and fun.

2. WooCommerce Product Options

WooCommerce Product Options lets you add custom fields and add-ons to your products so customers can personalize their purchases. You can charge extra fees for these options and set up dynamic pricing based on what customers select. The plugin works with any theme and gives you control over when options appear, what they cost, and how they look.

Key Features:

• 16+ Field Types: Add checkboxes, radio buttons, dropdowns, file uploads, date pickers, text fields, color swatches, and product selectors to any item.
• Flexible Pricing: Charge flat fees, percentage increases, per-character rates, or use custom price formulas to calculate costs dynamically.
• Conditional Logic: Show or hide specific options based on what customers have already chosen to create smart, responsive forms.
• Live Image Previews: Let customers upload images and preview how their customizations will look before checking out.
• Upselling Tools: Offer related products, installation services, warranties, or accessories as optional add-ons to boost average order value.

3. WooCommerce Discount Manager

Discounts are one of the most effective ways to drive sales. Think of how Black Friday and other holiday sales bring in massive revenue. WooCommerce Discount Manager lets you create and schedule different types of discounts across your store. It’s built to help you increase conversions and average order value, as well as run time-sensitive promos without code. 

You can set up bulk pricing, BOGO deals, role-based pricing, and storewide sales with specific start and end dates. The plugin displays discount information directly on product pages and in the cart so customers can see their savings, and it works with tiered pricing tables to encourage larger purchases.

Key Features:

• 6 Discount Types: Create percentage discounts, fixed-price deals, quantity-based bulk pricing, total spend discounts, free product giveaways, and bundle pricing rules
• Targeted Application: Apply discounts storewide to specific products, categories, variations, or customer roles and individual users
• Scheduled Sales: Set start and end dates for automatic discount activation and deactivation without manual intervention
• Front-End Display: Show discount details, savings amounts, and tiered pricing tables on product pages and in the cart to encourage purchases
• BOGO and Free Products: Offer free items when customers meet certain criteria like minimum spend or quantity thresholds to increase average order value

4. Stripe Payment Gateway for WooCommerce

Every e-commerce store needs a reliable way to accept payments, and Stripe has become the go-to choice for millions of businesses worldwide. With a 17% global market share in payment processing, it is second only to PayPal. Store owners trust Stripe for its top-tier security, smooth migration between test and live modes, and support for both global and local payment methods.

The WooCommerce Stripe Payment Gateway plugin connects your store to this trusted platform, letting you accept credit cards, digital wallets like Apple Pay and Google Pay, and even “buy now, pay later” options like Klarna and Affirm directly on your checkout page.

Key Features:

• Multiple Payment Methods: Accept all major credit cards (Visa, MasterCard, American Express, Discover), plus Apple Pay, Google Pay, and local payment options in one integration
• Direct Checkout Processing: Customers enter payment details directly on your site using Stripe Elements, creating a seamless experience without redirects to external pages
• Built-in Security: PCI DSS compliance, 3D Secure authentication, and Stripe Radar fraud protection help protect both you and your customers from fraudulent transactions
• Easy Refund Management: Process full or partial refunds directly from your WooCommerce dashboard without logging into separate Stripe accounts
• Subscription Support: Works with WooCommerce Subscriptions to handle recurring payments and subscription billing automatically

5. WPForms

Running an online store means constantly communicating with customers, whether they need support, want to request custom orders, or you need feedback on products. WPForms is a drag-and-drop form builder that makes it easy to create any type of form your store needs, from simple contact forms to advanced order forms with payment options. For WooCommerce stores as it can streamline communication, help collect feedback, and build custom workflows.

Key Features:

• Drag-and-Drop Builder: Create forms in minutes using an intuitive interface with live preview, plus access to 2,000+ pre-built templates for contact forms, surveys, and order forms
• Smart Conditional Logic: Show or hide form fields based on customer responses to create personalized experiences and collect only relevant information
• Payment Integration: Accept payments directly through forms using Stripe, PayPal, and Square, making it easy to process custom orders or service requests
• Multiple Form Types: Build contact forms, customer surveys, booking forms, quote requests, lead capture forms, and even calculators for shipping or pricing
• WooCommerce Integration: Connect forms to your store to automate processes, send data between plugins, and create seamless customer experiences across your site

6. WooCommerce Product Filters

WooCommerce Product Filters helps customers navigate stores with large product catalogs by adding search and filtering options. When your store has dozens—or hundreds—of items, shoppers expect to narrow down results by price, size, color, brand, and more. This plugin delivers that experience with AJAX-based filtering for instant updates and mobile-friendly layouts like slide-out panels and collapsible toggles that work across all devices.

Key Features:

• Multiple Filter Types: Add dropdowns, checkboxes, radio buttons, color swatches, image pickers, price sliders, and tag clouds for any product attribute or taxonomy
• Flexible Display Options: Show filters above products, in sidebars, or in slide-out panels, with different layouts for desktop and mobile devices
• AJAX Filtering: Instant results without page reloads using an indexing system that handles large product catalogs efficiently
• Mobile Optimization: Mobile-friendly slide-out panels, collapsible toggles, and responsive layouts designed specifically for smaller screens
• SEO-Friendly URLs: Each filter combination gets its own unique URL for search engine indexing and easy linking to pre-filtered product pages

7. RafflePress

Designed for WordPress and WooCommerce, RafflePress lets you launch viral giveaway campaigns that turn one entry into many. Participants can enter by following your social media, signing up for your email list, or sharing your content.

The plugin lets you set up “entry actions” or specific tasks people complete to enter your giveaway. When someone shares your contest with friends to get bonus entries, each friend who enters brings their network, creating exponential growth. You can guide participants to visit product pages, follow your Instagram, or subscribe to your newsletter and turn simple contests into powerful lead-generation tools.

Key Features:

• Viral Entry Actions: Participants earn bonus entries by sharing your contest, following social accounts, subscribing to newsletters, or visiting specific pages, turning each contestant into a marketing channel
• Drag-and-Drop Builder: Create professional-looking contests in minutes using pre-made templates, with no coding required to customize the look and entry requirements
• Fraud Protection: Email verification and duplicate entry detection ensure real engagement rather than fake accounts gaming your system
• Multiple Contest Types: Run product giveaways, social media growth campaigns, email list builders, or traffic drivers to specific landing pages depending on your current business goals
• Analytics and Tracking: Monitor entry sources, social shares, and conversion rates to see which actions drive the most valuable participants and optimize future campaigns

8. Uncanny Automator

Uncanny Automator connects your WooCommerce store with other plugins and tools to automate manual tasks such as sending follow-up emails after purchases, updating customer records, creating accounts for new subscribers, and managing inventory updates. 

The plugin works by setting up trigger-action pairs across your WordPress plugins. When a customer completes a purchase, you can automatically send them a review request email, add them to a VIP customer list, and update their profile in your CRM. With over 185 integrations, including WooCommerce, WPForms, Mailchimp, and social media platforms, it connects the tools you’re probably already using.

Key Features:

• Unlimited Automation Recipes: Create as many automated workflows as needed to connect triggers (like “customer makes purchase”) with actions (like “send follow-up email”)
• 185+ Plugin Integrations: Connect WooCommerce with email marketing tools, CRMs, social media platforms, and other WordPress plugins you’re already using
• No-Code Setup: Build complex automations using a simple interface that guides you through selecting triggers and actions without any programming knowledge
• Advanced Workflow Options: Add delays, scheduling, and conditional logic to create sophisticated automation sequences that respond to customer behavior
• Customer Journey Automation: Automatically tag customers, update profiles, send targeted emails, and manage follow-ups based on their purchase history and interactions

9. Live Chat

LiveChat is a customer support plugin that lets visitors message you directly from your WooCommerce store. It adds a chat widget to your store so customers can ask questions in real-time and get instant responses from your team—whether it’s about shipping, returns, or product details.

LiveChat also reduces cart abandonment. It lets you answer questions in real-time. You can see what products customers are viewing, their cart contents, and their browsing history, giving you context to provide personalized assistance. When your team is offline, the system automatically switches to a ticketing mode to gather customer messages for follow-up during business hours.

Key Features:

• Real-Time Customer Support: Answer questions instantly while customers browse, helping them make purchase decisions and resolve concerns before they leave your site
• Automated Chat Invitations: Send proactive messages based on customer behavior, like offering help when someone spends time on a product page or reaches checkout
• Cart Visibility: See what products customers are viewing and what’s in their cart to provide targeted assistance and personalized product recommendations
• Customizable Chat Interface: Match the chat widget to your brand colors, add your logo, and choose themes that fit your store’s design
• Offline Ticketing System: Collect customer messages when your team is unavailable and manage follow-up communication without additional software
• Analytics and Reporting: Track chat volume, response times, customer satisfaction, and conversion rates to optimize your support strategy

10. TrustPulse

TrustPulse adds real-time social proof notifications to your WooCommerce store to build trust and drive conversions. It shows recent activity like “23 people bought this product in the last hour.” 

The plugin works by tracking customer actions on your site and displaying them as small, non-intrusive popup notifications to other visitors. You can show recent purchases, new customer registrations, email signups, or product views. The notifications appear at strategic moments to encourage action without being annoying, and you can customize their appearance, timing, and targeting rules to match your store’s needs.

Key Features:

• Real-Time Purchase Notifications: Display recent customer activity like purchases and signups to create social proof and encourage visitors to take action
• Customizable Notification Design: Match notifications to your brand with custom colors, messages, images, and positioning that feels natural on your site
• Advanced Targeting Rules: Control when and to whom notifications appear based on visitor behavior, location, traffic source, or time spent on site
• Multiple Campaign Types: Choose between “Recent Activity,” showing live customer actions, or “On-Fire,” displaying how many people took action in a specific timeframe
• Conversion Analytics: Track notification performance, view rates, and conversion impact to optimize your social proof strategy and measure ROI

Conclusion

These 10 plugins address the most common requests agencies receive from WooCommerce clients, covering everything from payment processing and custom product options to automated workflows and lead generation. Instead of building custom solutions from scratch or disappointing clients with “that’s not possible,” you can deliver professional results quickly and focus on creating more stores. 

Up next, read How to Organize WordPress Media Library Folders in a WooCommerce Site.