Top 18 Essential WooCommerce Plugins to Boost Your Store

Running a successful WooCommerce store goes beyond just listing products. To compete and grow, you need smart automation, conversion optimization, and a seamless customer experience. That’s where essential WooCommerce plugins come in. They help simplify operations, increase revenue, retain customers, and make your store look professional.

Whether launching a new store or trying to scale an existing one, the right plugins can eliminate bottlenecks and unlock new growth opportunities. From automating emails to personalizing customer journeys, these tools can save store owners time and offer results. In this article, you’ll get to know the 18 essential WooCommerce plugins that are important for scaling your WooCommerce store in 2025.

Also read: 2025 WooCommerce Maintenance Cost Breakdown

What Are the Types of WooCommerce Plugins?

WooCommerce plugins come in many shapes and sizes, each solving a different problem.  Some plugins are must-haves for security or payments, while others are focused on growth, retention, and experience. 

Some of the essential WooCommerce plugins are typically categorized into:

• Conversion-focused plugins – upsells, discounts, email recovery
• Retention tools – loyalty programs, referrals
• Design and UI enhancement plugins – page builders, email editors
• Payment and shipping tools – gateways, custom shipping logic
• Security and utility tools – performance boosters, backups

Each plugin listed below serves a unique purpose within these categories.

Top 18 Essential WooCommerce Plugins for Agencies

Here’s the list of the top 18 WooCommerce plugins essential to run your store.

1. Discount Rules for WooCommerce

Discount Rules help store owners run complex pricing campaigns with ease. From BOGO deals to quantity-based pricing, it covers every discount need with its rule-based engine. You can stack rules, exclude products, or run limited-time offers without writing a line of code. 

It’s designed to empower marketers with flexibility and speed. Even large catalogs can be managed without slowing down performance.

Key Features:

• Cart-based discounts: Set discounts based on subtotal, item count, or user actions.
• Dynamic display of offers: Show messages in cart and product pages to boost urgency.
• Conditional logic: Apply rules based on user role, first purchase, or previous orders.
• Schedule-based discounts: Offer discounts with start and end dates.
• Product/category inclusion/exclusion: Refine rules to exact items.

Who needs this plugin?
Retailers running flash sales, tiered pricing, or user-segmented campaigns. If you want to nudge conversions and increase AOV with minimal setup, this is your go-to.

Pricing: Free version available. The PRO version starts at $79/Year for a single site.

2. UpsellWP

UpsellWP is a dedicated upselling and cross-selling plugin for WooCommerce. It helps you increase order value by showing smart offers during checkout, post-purchase, and on the thank-you page. The upsells are one-click and straightforward.

UpsellWP helps avoid leaving money on the table by capitalizing on buying intent. It’s a smart monetization layer for any WooCommerce store.

Key Features:

• One-click post-purchase upsells: No need to re-enter card details.
• Cart and checkout bumps: Trigger offers based on cart value, and product type.
• Smart logic: Show “frequently bought together” items dynamically.
• Custom rule engine: Set offers based on tags, and purchase history.
• A/B testing support: Optimize with conversion experiments.

Who needs this plugin?
Perfect for stores selling add-ons, accessories, or bundles. Fashion, electronics, and beauty can benefit by recommending the right product at the right moment.

Pricing: Paid only. Starts at $69/Year for a single site.

3. Retainful

Retainful is a retention-focused plugin offering abandoned cart recovery, post-purchase automation, and next-order coupon generation. It’s like having an automated email marketer built for WooCommerce. It’s built to save time and improve LTV automatically. The platform also helps measure revenue impact in real- time.

Key Features:

• Cart recovery automation: Multi-step emails with smart timers.
• Next-order coupons: Automatically send incentives for repeat purchases.
• Email sequences: Welcome, thank you, win-back—fully customizable.
• WhatsApp & SMS (Beta): Reach customers beyond the inbox.
• Analytics: Track recovered carts and ROI for every campaign.

Who needs this plugin?
Stores struggling with cart abandonment or low repeat purchase rates. 

Pricing: Free version available. Premium starts at $19/month.

4. WPLoyalty

WPLoyalty adds a full loyalty and referral program to your WooCommerce store. Customers earn points for actions, get birthday rewards, and refer friends—all automated. Its rewards engine is flexible for any business type. You can drive repeat purchases and organic growth simultaneously.

Key Features:

• Tiered loyalty levels: Encourage more purchases with VIP badges.
• Automated birthday rewards: Surprise customers and boost loyalty.
• Flexible point rules: Earn on signup, purchase, review, and referrals.
• Create Referral Programs : Reward both the referrer and the referee.
• Point expiry and reminders: Create urgency to redeem.

Who needs this plugin?
Stores that rely on returning customers. Perfect for lifestyle, fashion, and beauty brands where repeat sales drive growth.

Pricing: Free version available. Paid plans start at $99/year.

5. Spark Editor

Spark Editor is a visual WooCommerce email customizer that lets you design, edit, and automate your transactional emails. You can create branded, responsive emails without touching code. It’s built for WooCommerce and can also be integrated with more than 60+ WooCommerce plugins. 

It also supports reusable design blocks, enabling you to build faster with consistent branding. With built-in testing and live preview, you can confidently launch every email with precision.

Key Features:

• Drag-and-drop interface: Build emails with ease using visual blocks.
• Ready-made templates: Professional designs that save time.
• Responsive design: Mobile-friendly emails that look great on any device.
• Dynamic content: Use merge tags for name, order ID, and billing info.
• Live preview & test emails: See exactly how emails look before sending.
• Plugin integrations: Works seamlessly with WPLoyalty, WooCommerce Memberships, and WooCommerce Subscriptions.

Who needs this plugin?
Anyone who wants to deliver beautiful, on-brand transactional emails. Ideal for non-tech founders, agencies, and marketers who want complete control over WooCommerce email communications.

Pricing: Lite version available. Premium plans start at $69/year (Starter), $99/year (Professional), and $199/year (Agency).

6. Jetpack

Jetpack is an all-in-one plugin that improves security, performance, and site management. Its WooCommerce support helps store owners track uptime, backups, and more. It’s developed by Automattic, the creator of WordPress. That means better integration and reliability for WooCommerce users.

Key Features:

• Automated backups: Restore your site in one click.
• Security scans: Detect malware and threats instantly.
• Image CDN: Faster image load speeds.
• Downtime alerts: Know immediately when your store goes offline.
• Activity log: Track every change to your site.

Who needs this plugin?
New store owners who want hands-off security and backup. It’s also useful for busy teams that don’t want to deal with server issues manually.

Pricing: Free core features. Paid plans start at $9.95/month.

7. Stripe for WooCommerce

Stripe is a payment gateway that enables card payments, digital wallets, and buy-now-pay-later options. With a 17% global market share in payment processing, it is second only to PayPal. Stripe integrates tightly with WooCommerce and is globally trusted. It simplifies payment setup for merchants while giving shoppers flexibility. It also includes advanced fraud detection and analytics tools.

Key Features:

• Supports Apple/Google Pay: Quick checkout for mobile users.
• Multi-currency: Sell in any currency globally.
• Save payment methods: Improve returning customer experience.
• Fraud protection: PCI compliant and secure.
• Instant payouts: Get funds faster than traditional gateways.

Who needs this plugin?
Every WooCommerce store that sells products online. It’s especially beneficial for international brands and stores with returning customers.

Pricing: Free plugin. Stripe takes ~2.9% + 30¢ per transaction (US rate).

8. YITH Product Shipping for WooCommerce

This plugin gives you total control over shipping logic. Set rules by product, weight, or location, and display estimated delivery dates at checkout. It’s perfect for managing logistics without extra coding. The UI is beginner-friendly yet powerful.

Key Features:

• Product-based shipping rules: Charge different shipping for large items.
• Zone-based pricing: Set custom rates per region or country.
• Estimated delivery display: Improve buyer confidence.
• Exclude shipping methods: Based on cart content.
• Shipping class overrides: Prioritize specific rules easily.

Who needs this plugin?
Stores shipping regionally or with large inventory variance. Great for furniture, multi-vendor stores, or anything with variable delivery costs.

Pricing: Free version available. Premium is $79.99/year.

9. Elementor

Elementor is the go-to page builder for WooCommerce. It gives you drag-and-drop control over every page on your site—homepage, shop, product pages, and more. It’s fast, intuitive, and built with performance in mind. You don’t need any code to create powerful sales pages.

Key Features:

• WooCommerce widgets: Add cart, product grid, and price table with ease.
• Theme builder: Customize headers, footers, and single product templates.
• Popup builder: Capture leads or promote flash sales.
• Custom breakpoints: Optimize for mobile/tablet.
• Global design system: Keep branding consistent across pages.

Who needs this plugin?
Every store owner wants full control of their design. If you hate default WooCommerce themes, Elementor lets you create pixel-perfect pages fast.

Pricing: Free version available. Elementor Pro starts at $60/year.

10. OptinMonster

OptinMonster is a lead generation plugin that integrates with WooCommerce. You can use it to reduce cart abandonment, grow your email list, increase pageviews, upsell or cross-sell products, and show targeted offers to specific visitor segments based on their behavior and characteristics. It comes with a built-in drag-and-drop campaign editor that lets you create popups, slide-ins, and other promotional campaigns to capture visitor information and increase sales. 

Key Features:

• Exit-Intent Popups: Show discounts or reminders just as someone’s about to leave the site—ideal for saving lost sales.
• Targeted Display Rules: Control who sees what based on location, time spent on a page, cart contents, device type, and more.
• A/B Testing & Analytics: Test different messages and layouts to see what actually gets clicks and conversions.
• Interactive Campaigns: Use features like spin-the-wheel or countdown timers to make offers feel urgent and fun.

Pricing: Pricing starts at $84/year.

11. WooCommerce Product Options

WooCommerce Product Options lets you add custom fields and add-ons to your products so customers can personalize their purchases. You can charge extra fees for these options and set up dynamic pricing based on what customers select. The plugin works with any theme and gives you control over when options appear, what they cost, and how they look.

Key Features:

• 16+ Field Types: Add checkboxes, radio buttons, dropdowns, file uploads, date pickers, text fields, color swatches, and product selectors to any item.
• Flexible Pricing: Charge flat fees, percentage increases, per-character rates, or use custom price formulas to calculate costs dynamically.
• Conditional Logic: Show or hide specific options based on what customers have already chosen to create smart, responsive forms.
• Live Image Previews: Let customers upload images and preview how their customizations will look before checking out.
• Upselling Tools: Offer related products, installation services, warranties, or accessories as optional add-ons to boost average order value.

Pricing: Paid starts at $149/site.

12. WooCommerce Discount Manager

Discounts are one of the most effective ways to drive sales. Think of how Black Friday and other holiday sales bring in massive revenue. WooCommerce Discount Manager lets you create and schedule different types of discounts across your store. It’s built to help you increase conversions and average order value, as well as run time-sensitive promos without code. 

You can set up bulk pricing, BOGO deals, role-based pricing, and storewide sales with specific start and end dates. The plugin displays discount information directly on product pages and in the cart so customers can see their savings, and it works with tiered pricing tables to encourage larger purchases.

Key Features:

• 6 Discount Types: Create percentage discounts, fixed-price deals, quantity-based bulk pricing, total spend discounts, free product giveaways, and bundle pricing rules
• Targeted Application: Apply discounts storewide to specific products, categories, variations, or customer roles and individual users
• Scheduled Sales: Set start and end dates for automatic discount activation and deactivation without manual intervention
• Front-End Display: Show discount details, savings amounts, and tiered pricing tables on product pages and in the cart to encourage purchases
• BOGO and Free Products: Offer free items when customers meet certain criteria like minimum spend or quantity thresholds to increase average order value

Pricing: Paid plan starts at $79/site.

13. WPForms

Running an online store means constantly communicating with customers, whether they need support, want to request custom orders, or you need feedback on products. WPForms is a drag-and-drop form builder that makes it easy to create any type of form your store needs, from simple contact forms to advanced order forms with payment options. For WooCommerce stores as it can streamline communication, help collect feedback, and build custom workflows.

Key Features:

• Drag-and-Drop Builder: Create forms in minutes using an intuitive interface with live preview, plus access to 2,000+ pre-built templates for contact forms, surveys, and order forms
• Smart Conditional Logic: Show or hide form fields based on customer responses to create personalized experiences and collect only relevant information
• Payment Integration: Accept payments directly through forms using Stripe, PayPal, and Square, making it easy to process custom orders or service requests
• Multiple Form Types: Build contact forms, customer surveys, booking forms, quote requests, lead capture forms, and even calculators for shipping or pricing
• WooCommerce Integration: Connect forms to your store to automate processes, send data between plugins, and create seamless customer experiences across your site

Pricing: Basic plan starts at $49.50/year.

14. WooCommerce Product Filters

WooCommerce Product Filters helps customers navigate stores with large product catalogs by adding search and filtering options. When your store has dozens—or hundreds—of items, shoppers expect to narrow down results by price, size, color, brand, and more. This plugin delivers that experience with AJAX-based filtering for instant updates and mobile-friendly layouts like slide-out panels and collapsible toggles that work across all devices.

Key Features:

• Multiple Filter Types: Add dropdowns, checkboxes, radio buttons, color swatches, image pickers, price sliders, and tag clouds for any product attribute or taxonomy
• Flexible Display Options: Show filters above products, in sidebars, or in slide-out panels, with different layouts for desktop and mobile devices
• AJAX Filtering: Instant results without page reloads using an indexing system that handles large product catalogs efficiently
• Mobile Optimization: Mobile-friendly slide-out panels, collapsible toggles, and responsive layouts designed specifically for smaller screens
• SEO-Friendly URLs: Each filter combination gets its own unique URL for search engine indexing and easy linking to pre-filtered product pages

Pricing: Paid plan starts at $79/site.

15. RafflePress

Designed for WordPress and WooCommerce, RafflePress lets you launch viral giveaway campaigns that turn one entry into many. Participants can enter by following your social media, signing up for your email list, or sharing your content.

The plugin lets you set up “entry actions” or specific tasks people complete to enter your giveaway. When someone shares your contest with friends to get bonus entries, each friend who enters brings their network, creating exponential growth. You can guide participants to visit product pages, follow your Instagram, or subscribe to your newsletter and turn simple contests into powerful lead-generation tools.

Key Features:

• Viral Entry Actions: Participants earn bonus entries by sharing your contest, following social accounts, subscribing to newsletters, or visiting specific pages, turning each contestant into a marketing channel
• Drag-and-Drop Builder: Create professional-looking contests in minutes using pre-made templates, with no coding required to customize the look and entry requirements
• Fraud Protection: Email verification and duplicate entry detection ensure real engagement rather than fake accounts gaming your system
• Multiple Contest Types: Run product giveaways, social media growth campaigns, email list builders, or traffic drivers to specific landing pages depending on your current business goals
• Analytics and Tracking: Monitor entry sources, social shares, and conversion rates to see which actions drive the most valuable participants and optimize future campaigns

Pricing: Paid plans start at $39.50/year.

16. Uncanny Automator

Uncanny Automator connects your WooCommerce store with other plugins and tools to automate manual tasks such as sending follow-up emails after purchases, updating customer records, creating accounts for new subscribers, and managing inventory updates. 

The plugin works by setting up trigger-action pairs across your WordPress plugins. When a customer completes a purchase, you can automatically send them a review request email, add them to a VIP customer list, and update their profile in your CRM. With over 185 integrations, including WooCommerce, WPForms, Mailchimp, and social media platforms, it connects the tools you’re probably already using.

Key Features:

• Unlimited Automation Recipes: Create as many automated workflows as needed to connect triggers (like “customer makes purchase”) with actions (like “send follow-up email”)
• 185+ Plugin Integrations: Connect WooCommerce with email marketing tools, CRMs, social media platforms, and other WordPress plugins you’re already using
• No-Code Setup: Build complex automations using a simple interface that guides you through selecting triggers and actions without any programming knowledge
• Advanced Workflow Options: Add delays, scheduling, and conditional logic to create sophisticated automation sequences that respond to customer behavior
• Customer Journey Automation: Automatically tag customers, update profiles, send targeted emails, and manage follow-ups based on their purchase history and interactions

Pricing: Basic plan starts at $149/year

17. Live Chat

LiveChat is a customer support plugin that lets visitors message you directly from your WooCommerce store. It adds a chat widget to your store so customers can ask questions in real-time and get instant responses from your team—whether it’s about shipping, returns, or product details.

LiveChat also reduces cart abandonment. It lets you answer questions in real-time. You can see what products customers are viewing, their cart contents, and their browsing history, giving you context to provide personalized assistance. When your team is offline, the system automatically switches to a ticketing mode to gather customer messages for follow-up during business hours.

Key Features:

• Real-Time Customer Support: Answer questions instantly while customers browse, helping them make purchase decisions and resolve concerns before they leave your site
• Automated Chat Invitations: Send proactive messages based on customer behavior, like offering help when someone spends time on a product page or reaches checkout
• Cart Visibility: See what products customers are viewing and what’s in their cart to provide targeted assistance and personalized product recommendations
• Customizable Chat Interface: Match the chat widget to your brand colors, add your logo, and choose themes that fit your store’s design
• Offline Ticketing System: Collect customer messages when your team is unavailable and manage follow-up communication without additional software
• Analytics and Reporting: Track chat volume, response times, customer satisfaction, and conversion rates to optimize your support strategy

Pricing: 14-day free trial available. Paid plans start from $20/month/person when billed annually.

18. TrustPulse

TrustPulse adds real-time social proof notifications to your WooCommerce store to build trust and drive conversions. It shows recent activity like “23 people bought this product in the last hour.” 

The plugin works by tracking customer actions on your site and displaying them as small, non-intrusive popup notifications to other visitors. You can show recent purchases, new customer registrations, email signups, or product views. The notifications appear at strategic moments to encourage action without being annoying, and you can customize their appearance, timing, and targeting rules to match your store’s needs.

Key Features:

• Real-Time Purchase Notifications: Display recent customer activity like purchases and signups to create social proof and encourage visitors to take action
• Customizable Notification Design: Match notifications to your brand with custom colors, messages, images, and positioning that feels natural on your site
• Advanced Targeting Rules: Control when and to whom notifications appear based on visitor behavior, location, traffic source, or time spent on site
• Multiple Campaign Types: Choose between “Recent Activity,” showing live customer actions, or “On-Fire,” displaying how many people took action in a specific timeframe
• Conversion Analytics: Track notification performance, view rates, and conversion impact to optimize your social proof strategy and measure ROI

Pricing: Tiered pricing structure starting at $5 per month for the Basic plan.

Conclusion

The right tools can make or break your WooCommerce store. Whether it’s boosting sales with UpsellWP, automating retention via Retainful, or branding your store with Spark Editor—these essential WooCommerce plugins are the backbone of successful online businesses.

Pick the ones that match your store’s needs and watch your metrics climb. Use this list of essential WooCommerce plugins as your blueprint for a smarter, more profitable eCommerce store.

Up next, read How to Organize WordPress Media Library Folders in a WooCommerce Site.